Cavalli, N.,Costa, E. I., Ferri, P., Mangiatordi, A., Micheli, M., Pozzali, A., Scenini, F., and Serenelli, F. (2011). Facebook influence on university students’ media habits: qualitative results from a field research, MIT7
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Aghazamani, A. (2010). How Do University Students Spend Their Time On Facebook ? An Exploratory Study. Journal of American Science, 6(12), 730-735.
Despite major productive uses of Internet technology in today’s digital world, users prefer to spend much more time on social networking sites (SNSs) like Facebook. The objective of this study is to determine student motives for using Facebook. A close-ended questionnaire was administered to 595 University students who were recognized as users of the site at Karlstad University in Sweden. Male users spend more time on the site than female users during both weekdays (p-value=0.9238) and weekends (p-value=0.9953). The survey showed that undergraduate students login more times per day than graduate students (p-value=0.2138). In addition, friendship was named the most favorite activity among male users (p-value=0.8883) and also among undergraduate students comparing with graduate students (p-value=0.2045). If users were asked to pay a membership fee to use the site, the results showed that male users (p-value=0.9991) and undergraduate students (p-value=0.9884) were more likely to pay the charge than other groups (females and graduate students). It is apparent that using Facebook can be seen as an important part of daily life among University students and its phenomenon spread out inevitably.
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