Bearman, N. and Appleton, K. (2012), Using Google Maps to collect spatial responses in a survey environment. Area, 44: 160–169.
This paper examines the use of Google Maps-based tools to collect spatial responses from participants during academic research surveys conducted via the Internet. Using two recent examples from the University of East Anglia it discusses the online survey context and how Google Maps was used, issues surrounding the technical implementation of these tools, processing and use of the collected data, and concludes with considerations for future research that might employ similar methods.
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