Sonia Livingstone (2011) Media literacy: Ambitions, policies and measures, COST, September 2011
Theoretical and pedagogic ambitions for media literacy among audiences are often huge, with the promotion of media literacy heralding the promise of empowerment, critical literacy, democratic engagement and participatory culture in a thoroughly mediated world. But historically, these ambitions for media literacy have often foundered in the face of insufficient resources, policy commitment and problems of measurement. The measurement problems are attracting renewed interest now that Europe’s Digital Agenda demands a digitally literate citizenry, and now that the Audiovisual Media Services Directive demands three-yearly reporting on improvements in media literacy by all EU member states.
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